Clarins is a family-run French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling skincare and makeup products, the company is also a major player in the spa and well-being sector. Clarins products are available in more than 140 countries. Clarins products are much sought-after in the Middle East.
Like all multinational brands, Clarins had a Black Friday Sale planned from 24th Nov to 30th Nov 2021. With exciting discounts on their skincare and makeup range they wanted the maximum number of people to make the most of it. The challenge was to convert visitors into sales while also reaching the right target audience.
To reach the right audience that would also lead to conversions, we planned a banner ad campaign across different digital platforms.
Our aim was to reach the right audience based on demographics. To this end, our Clarins Black Friday campaign included Search Ads, Display Ads, Google Search Ads, Google Shopping Ads, Google Display Ads, and Social Media Display Ads.
We also had a series of social media posts that helped to spread word about the biggest Clarins sale of the year.
We got the results we set out to achieve with a reach of 38.2K on Facebook alone. There were 186 interactions and 272 engaged users. On Instagram, the campaign garnered a reach of 37.8K. Interaction was 4285 and impressions 41.5K.
